November Monthly Meeting - Lori Camp “The Importance of a Digital Presence”

The Importance of a Digital Presence 

with Lori Camp of Soul Sisters Digital Design

A digital profile and presence for your business is no longer optional. Between cell phones, tablets and computers – EVERYONE goes to the internet to locate goods and services. That online presence helps establish credibility and connection with people that need what you have to offer. But a simple website is not the only piece of the puzzle. You need not only a well performing and attractive website, you need it to be found by people. AND - you want to be found on Google Maps as well. For your website to be found on the first page of results, and for you to be in the top 3 of the map pack – you need to ensure your digital presence is powerful and ranked. By being in the top 3 of the map-pack, you will see about a 30% increase in website traffic over your organic results. This is what translates to traffic for your website, and ultimately customers in your business. During our presentation we will talk about the 3 factors that go into ranking your website and give you tips that you can put into practice to improve your status against your competition.

Lori is co-owner of a women-owned digital marketing agency called Soul Sisters Design.  She helps other business owners achieve their goals by improving their digital presence.  She’ll discuss search engine optimization, how Google prioritizes websites and map listings, and how those things can be improved upon.